The story behind Ender Legard...
"Buy Less, Choose Well, Make It Last" - Vivienne Westwood
As an independent label, we are always evolving.
After a spell working as a tailor for a well-know for UK couture designer I branched out on my own, debuting a Limited Edition collection of bridal-inspired corsetry at a London exhibition. There I was spotted by UK fashion guru, Joan Burstein of Browns Fashion who in turn introduced me to her daughter Caroline, owner of luxury bridal boutique, Browns Bride. That 'chance meeting' proved pivotal in helping me realise my tailoring and corsetry skills could be applied to developing a unique new range of underwear lingerie corsets and bodysuits for the bridal and evening wear markets.
Soon other luxury bridal outlets like Kleinfeld Manhattan and department stores like Barneys New York, Harvey Nichols in Turkey, Harrods and ultimately Net-A-Porter added us to their lingerie and women's wear departments. Celebrity stylists followed. Carrie-Ann Inaba of ABC’s Dancing With The Stars called our lingerie corsets “better than diamonds” while Celine Dion, Minka Kelly, Jessica Alba and Sarah Jessica Parker - who appeared on the cover of Net-a-Porter's 'The Edit' magazine in our Carmen bodice - were all spotted wearing our pieces.
Sustainability and is a big part of our ethos, and we're proud that our current collection of seamless bodysuits is hand made - to order - in our London studio. No waste. No excess stock. No exploitation.
So if you’ve ever dreamt about wearing a backless wedding dress, plunge neck cocktail dress or just owning a comfortable, supportive (hand made) lingerie set, we’ve got you covered!
Check out our Instagram and Pinterest feeds for inspiration. With ENDER LEGARD you’ll always have the freedom and confidence to set your styling imagination free.
- Asia Smaga // founder, designer